An evolutionary game analysis of service enhancement of manufacturing enterprises

作者：Cheng Qiaolian; Zhang Ruijin; Tian Yezhuang

来源：International Conference on System Management, 2008-05-30 to 2008-06-01.

• manufacturing enterprises
• service enhancement
• consumers' loyalty
• evolutionary game theory
• replicator dynamic

In order to investigate the game between manufacturing enterprises and consumers, this paper discusses their respective costs and revenues, informs the game model between them and analyses Replicator Dynamics Equation based on evolutionary game theory. Game analysis shows: this is a positive relationship between service enhancement and consumers' loyalty. At the same time, the outcome of the game can be affected directly by the costs of consumers' searching for services from other service providers and conversion costs of disloyalty. Manufacturing enterprises should continuously upgrade services, or do other things, such as optimizing the products' quality, enhancing their brand awareness, to retain consumers.

• 出版日期2008
• 单位哈尔滨工业大学