Mathematical structure of a bilevel strategic pricing model

作者：Marcotte, Patrice^*; Savard, Gilles; Zhu, Daoli

来源：European Journal of Operational Research, 2009, 193(2): 552-566.

DOI：10.1016/j.ejor.2005.02.081

• Pricing
• Productivity and competitiveness
• Revenue management
• Economics
• Game theory

This paper is concerned with the characterization of optimal strategies for a service firm acting in an oligopolistic environment. The decision problem is formulated as a leader-follower game played on a transportation network, where the leader firm selects a revenue-maximizing price schedule that takes explicitly into account the rational behavior of the customers. In the context of our analysis, the follower's problem is associated with a competitive network market involving non atomic customer groups. The resulting bilevel model can therefore be viewed as a model of product differentiation subject to structural network constraints.

• 出版日期2009-3-1
• 单位复旦大学