DETERMINANTS OF MOBILE LEARNING ADOPTION: AN EMPIRICAL ANALYSIS

作者：Tan Garry Wei Han^*; Sim Jia Jia; Ooi Keng Boon; Phusavat Kongkiti

来源：Journal of Computer Information Systems, 2012, 52(3): 82-91.

• Mobile learning
• Technology Acceptance Model
• subjective norms
• individual differences

The purpose of this study is to explore how related factors influence the adoption of mobile learning in Malaysia by incorporating subjective norms and individual differences with Technology Acceptance Model (TAM). This study deploys a self-administered questionnaire and was tested on 401 respondents. Multiple regression analysis was conducted to test the hypotheses in this study. Overall, the results indicated that perceived usefulness, perceived ease of use and subjective norms is positively associated with the intention to adopt mobile learning. The findings for individual differences require further investigations as gender factor did not show significant effect on intention towards mobile learning usage. The study provides valuable managerial implications on how to speed up the process of adopting mobile learning in emerging markets by improving the assessment of mobile learning.

• 出版日期2012