Adoption and use of e-commerce in SMEs A case study

作者：Solaymani Saeed^*; Sohaili Kiomars; Yazdinejad Esmaeil Akhlaghi

来源：Electronic Commerce Research, 2012, 12(3): 249-263.

DOI：10.1007/s10660-012-9096-6

• SMEs
• E-commerce
• Internet
• Logit
• Probit

In this study, nonlinear Logit and probit models are used to analyse the important factors that impact on the tendency of small- and medium-sized enterprises (SMEs) to use electronic commerce in one of the industrial parks in Kermanshah province of Iran. Furthermore, it identifies the major barriers of e-commerce adoption in these SMEs. The Sample of the study includes 35 SMEs in this province. The results of probit and Logit models suggest that a lower level of the internet service costs, motivates firms to adopt e-commerce. In addition, if the government provides free e-commerce facilities for SMEs, it can encourage SMEs to adopt e-commerce. Furthermore, the results show that due to uncertainty in the e-commerce, producing high-quality products and traditional exports cannot raise the tendency of sample firms to adopt e-commerce.

• 出版日期2012-9