Matching temporal frame to recipients%26apos; time orientation in exercise messaging: Does argument quality matter?

作者：Dimmock J A^*; Jackson B; Clear S E; Law K H

来源：Psychology of Sport and Exercise, 2013, 14(6): 804-812.

DOI：10.1016/j.psychsport.2013.06.002

• Messages
• Tailoring
• Argument quality

Objectives: In this study, the extent to which argument quality impacts upon tailoring effects in exercise messages is explored. %26lt;br%26gt;Design: 2 (Strong versus Weak) x 2 (Tailored versus Not Tailored) Experimental Design. %26lt;br%26gt;Method: 127 young adults (Mage = 20.70, SD = 3.06) received either strong or weak messages about a new exercise class that were tailored to be congruent or incongruent with their chronic time-orientation. %26lt;br%26gt;Results: No main effects for message tailoring were found, but a significant interaction between argument quality and message tailoring emerged for two dependent variables: instrumental attitudes and willingness to recommend the class to a friend. Under tailored conditions, scores for both dependent variables were significantly higher for those who received a strong argument than for those who received a weak argument, whereas there was no difference between those who viewed a strong and a weak argument in the non-tailored conditions. %26lt;br%26gt;Conclusions: The study corroborates findings from other research that tailored messages are most likely to be consequential under conditions of strong argument quality.

• 出版日期2013-11