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摘要
Purpose - The purpose of this paper is to answer "Why do Chinese consumers use IOT systems?" and "Do consumers' cognitive and affect experiences moderate the relationship between psychological perception factors and perceived usefulness?" Design/methodology/approach - In-depth interview with consumers and experts had been conducted and then the perceived psychological factors that influence perceived usefulness had been summarized. Based on a survey test of 337 smart home users, this study applies partial least squares technique analysis to test the research model. Findings - The research results show that perceived psychological factors (perceived ease of use, perceived intelligence, perceived convenience and perceived privacy risk) have significant effect on the intention and behavior of IOT systems usage through perceived usefulness. Cognitive experience moderates the relationship between perceived ease of use and perceived usefulness, perceived privacy risk and perceived usefulness; affect experience moderates the relationship between perceived ease of use and perceived usefulness. Originality/value - This study provides a useful insight into the key driving factors in consumers' intention and behavior of using IOT systems. The previous studies over IOT systems have not observed consumers' perception of IOT systems, but in fact IOT systems are being applied to more and more personal users.
- 出版日期2017
- 单位华中科技大学
