Design-of-use and design-in-use by customers in differentiating value creation

作者：Hara T^*; Shimada S; Arai T

来源：CIRP Annals - Manufacturing Technology, 2013, 62(1): 103-106.

DOI：10.1016/j.cirp.2013.03.080

• Design
• Customization
• Value creation

Customer use processes should be more focused in both products and services for better customer satisfaction. The paper proposes a model of value creation by encouraging two types of customer activities pertaining use processes: design-of-use (configuration design before use) and design-in-use (adaptive design during use). By retrieving and utilizing data on usage generated by customers, different classes of value creation (i.e., providing value, adaptive value, and co-creative value) may work together. The proposed model is exemplified by a study on tourism involving a travel agency, independent travelers, and a community of travelers.

• 出版日期2013