Disentangling Stereotype Activation and Stereotype Application in the Stereotype Misperception Task

作者：Krieglmeyer Regina^*; Sherman Jeffrey W

来源：Journal of Personality and Social Psychology, 2012, 103(2): 205-224.

DOI：10.1037/a0028764

• stereotype activation
• stereotype application
• implicit measures
• multinomial modeling

When forming impressions about other people, stereotypes about the individual's social group often influence the resulting impression. At least 2 distinguishable processes underlie stereotypic impression formation: stereotype activation and stereotype application. Most previous research has used implicit measures to assess stereotype activation and explicit measures to assess stereotype application, which has several disadvantages. The authors propose a measure of stereotypic impression formation, the stereotype misperception task (SMT), together with a multinomial model that quantitatively disentangles the contributions of stereotype activation and application to responses in the SMT. The validity of the SMT and of the multinomial model was confirmed in 5 studies. The authors hope to advance research on stereotyping by providing a measurement tool that separates multiple processes underlying impression formation.

• 出版日期2012-8