科研之友
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摘要
The accomplishments of microfinance institutions in helping the poor have attracted lots of interest worldwide. Almost all the governments around the world are replicating Grameen model in their own countries to fight against poverty. However considering the cause, microfinance institutions are serving, most of these institutes are Suffering from very serious problems, like employee turnover and Customer attrition, making these financial institutes economically unviable. This research paper is an effort towards solving the dilemma by identifying and classifying the reasons in three main categories. First customer attrition due to organizational performance second, customer attrition due to customers own characteristics and third customer attrition due to industry structure and competitive actions. Finally, this paper suggests some recommendations to improve customer retention in microfinance institutions.
- 出版日期2008
- 单位武汉理工大学
