A real options framework for R&D planning in technology-based firms

作者：Wang Juite^*; Wang C Y; Wu Cheng Yo

来源：Journal of Engineering and Technology Management - JET-M, 2015, 35: 93-114.

DOI：10.1016/j.jengtecman.2014.12.001

• Technology management
• Real options
• R& D management
• Technology planning

The increasing uncertainty in technology and market trends makes it difficult for technology firms to capture emerging opportunities. This paper develops an R&D planning framework based on the real options analysis to identify, develop and evaluate technological opportunities. The developed methodology can encourage R&D organizations to proactively explore uncertainties and to identify managerial options to capture emerging opportunities. Furthermore, the developed real options model integrated with the Bass diffusion model can help R&D managers evaluate and select optimal investment decisions to maximize market payoff under different demand structures. The case of a biochip R&D project is studied.

• 出版日期2015-3