NON-DIRECTED SELF-DISCLOSURE IN THE BLOGOSPHERE Exploring the persistence of interpersonal communication norms

作者：Jang Chyng Yang^*; Stefanone Michael A

来源：Information Communication and Society, 2011, 14(7): 1039-1059.

DOI：10.1080/1369118X.2011.559265

• computer-mediated communication
• Web 2.0
• communication studies

Social exchange via personal blogs challenges traditional norms regarding interpersonal communication due to the typically non-directed nature of self-disclosure inherent in blogging. This study investigates the relationship between bloggers' individual differences in terms of gender, their intended audiences, tendencies towards self-disclosure, and expectations for familiar communication norms such as equitable reciprocity. The results from a survey of 145 bloggers from 32 countries suggest that bloggers' self-disclosure tendencies and their inclination to target their content towards strong-tie networks are positively associated with the adoption of traditional self-disclosure norms when using blogs. Additionally, results indicate that while female bloggers expect others to acknowledge posts to their blogs, they do not feel obligated to acknowledge others' posts.

• 出版日期2011