科研之友
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摘要
Card use at the point of sale increased extensively in recent years in Romania and many issues regarding patterns of the buying behavior and consumer preferences can now be analyzed. Using primary data of card usage from an important Romanian bank, this paper examines the transactions by the Merchant Category Codes (MCC) and describes the current consumer preferences in Romania from a cards payment usage perspective. The purpose of this study is to examine the consumer behavior in Romania as it can be extract from the card payments. This represents an important study for the Romanian consumer since data of card usage are not public available for researchers due to competitive reasons.
