A real-time method to predict social media popularity

作者:Chen, Xiao; Lu, Zhe-Ming*
来源:International Journal of Modern Physics C, 2017, 28(12): 1750144.
DOI:10.1142/S0129183117501443

摘要

How to predict the future popularity of a message or video on online social media (OSM) has long been an attractive problem for researchers. Although many difficulties are still ahead, recent studies suggest that temporal and topological features of early adopters generally play a very important role. However, with the increase of the adopters, the feature space will grow explosively. How to select the most er effective features is still an open issue. In this work, we investigate several feature extraction methods over the Twitter platform and find that most predictive power concentrates on the second half of the propagation period, and that not only a model trained on one platform generalizes well to others as previous works observed, but also a model trained on one dataset performs well on predicting the popularity for other datasets with differerent number of observed early adopters. According to these findings, at least for the best features by far, the data used to extract features can be halved without loss of evident accuracy and we provide a way to roughly predict the growth trend of a social-media item in real-time.