科研之友
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摘要
With the popularity of the lifestyle of the digital age, TV ads appear in every aspect of our lives. At the same time, as the integrated visual and auditory art form of the commodity marketing tool, the survival and development of TV advertising are facing a huge challenge, so it needs to continue to adjust the relationship between itself and the background of the times and social, spiritual and cultural patterns. From the application of the means of expression, styles, symbols and other specific forms, combined with the characteristics of the development of television advertising and its art form features, the relationship between the visual psychology and TV advertising designs were discussed in this paper, hoping to sort out a clear venation of the visual psychology theory through the theoretical way and to put forward the corresponding suggestions to its specific applications in the television advertisement on this basis, so as to promote the television advertising design to produce more outstanding results under the guidance of this theory.
- 出版日期2017-1
- 单位安徽新华学院
