科研之友
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摘要
The controversy between altruistic (environment) and egoistic (health) values as explanatory factors of organic food consumption raises suspicions that consuming organic foods is not an end in itself but a means-a way to achieve healthiness rather than an expression of environmental values. In this case, the term %26apos;organic%26apos; could be assumed to be a heuristic cue. This paper examines whether the heuristic role of the term %26apos;organic%26apos; can indeed be assumed. Personal interviews were conducted with 800 individuals. Results indicated that the term %26apos;organic%26apos; plays an important role as a heuristic cue of superiority.
- 出版日期2013
