Analysis of security issue in C2C e-commerce based on game theory

作者：Shao, Kang; Fan, Tao; Wang, Kun

来源：2014 International Conference on Manufacturing Technology and Electronics Applications, ICMTEA 2014, Taiyuan, China, 2014-11-08 to 2014-11-09.

DOI：10.4028/www.scientific.net/AMM.687-691.1900

• C2C
• C2c e commerces
• Credit system
• E-commerce transactions
• Nash equilibria
• Security issues
• Static games
• Trust

With the increasing volume of E-commerce transactions in China, trust issue in E-commerce is increasingly prominent, which has been one major bottleneck of the sound development of E-commerce in China. This thesis aims to analyze the reasons for the lack of trust in E-commerce by starting with C2C E-commerce platform, and to analyze the main factors influencing the trust conduct of transaction bodies and put forward suggestions for improving credit system through the use of the static game theory.

• 出版日期2014
• 单位安徽大学