A Pro-Environmental Reasoned Action Model for Measuring Citizens' Intentions regarding Ecolabel Product Usage

作者：Nadlifatin Reny^*; Lin Shu Chiang; Rachmaniati Yulia Puspa; Persada Satria Fadil; Razif Mohammad

来源：Sustainability, 2016, 8(11): 1165.

DOI：10.3390/su8111165

• ecolabel products
• citizens
• intention
• pro-environmental reasoned action

Ecolabel products are one approach towards environmental sustainability. Ecolabel programs have been socialized by governments all over the world to reduce environmental harm caused by the daily life cycles of the products that citizens use. The present study was aimed at measuring citizens' behavior intention (BI) regarding ecolabel product usage. An extended theory of reasoned action (TRA), namely that of pro-environmental reasoned action (PERA), is used as the predictor model. A total of 213 questionnaire data, collected from citizens of Indonesia, was analyzed using structural equation modeling. The analysis results show that the PERA model is able to describe 68% of citizens' BI regarding ecolabel product usage. The analysis results also reveal that attitude is a key determinant factor. Several practical suggestions based on the results can be used as input for policy makers and company management to consider in their efforts to increase citizens' BI to use ecolabel products.

• 出版日期2016-11