An empirical test to measure the effectiveness of online advertising in online marketplaces using a hierarchical bayes model (vol 39, pg 117, 2012)

作者:Kim Cookhwan*; Park Sungsik; Kwon Kwiseok; Chang Woojin
来源:Expert Systems with Applications, 2014, 41(4): 2109-2109.
DOI:10.1016/j.eswa.2013.10.045