Actual Comprehension of the Project as a Tool of Innovation Strategy Implementation

作者：Okruhlica Frantisek^*; Marsina Stefan

来源：Ekonomicky Casopis, 2012, 60(5): 495-508.

• strategic process
• innovations
• innovation strategies
• project management
• internal entrepreneurship

Changes of the global conditions of entrepreneurship logically resulted from the mass development and utilization of information and communication technologies, mutual pervasion of market and enterprise. Competition dynamics thus generates pressure on innovation and shortening of the company strategy life-cycle. Innovation strategy then integrates this effort by means of innovation core business project and conjoint projects. Thereby projects have become tools of the implementation of this strategy. Preference for innovative initiatives through projects and optimalization of routine activities leads to flattening of company's hierarchy and new approaches inside the company. The borders with market are wiped off and an enterprise develops various forms of cooperation with external environment. Successful companies using these new approaches are becoming models for many companies in the world and also for Slovak companies. In order to gather relevant data, a survey in this field was carried out in Slovak companies.

• 出版日期2012