A comparative examination of individual differences and beliefs on technology usage: gauging the role of it

作者：Stylianou Antonis C^*; Jackson Pamela J

来源：Journal of Computer Information Systems, 2007, 47(4): 11-18.

• Technology Acceptance
• user beliefs
• electronic Commerce

This research examines the invariance of individual differences and belief variables across two technologies. Previous research has demonstrated that e-Commerce is more complex than Internet technologies; thus, examining the two technologies simultaneously provides further insight into the influence of the IT itself on usage behavior. Using a framework that is theoretically grounded in the Technology Acceptance Model (TAM) and tested through TAM and the Graphic, Visualization, & Usability (GVU) Center's 10th WWW User Survey scale items, study results indicate that different factors drive the Internet and e-Commerce usage decision.

• 出版日期2007