Do Coupons Expand or Cannibalize Revenue? Evidence from an e-Market

作者:Imke, Reimers; Claire , Xie
来源:SSRN Electronic Journal, 2018, mnsc.2017.2934.
DOI:10.2139/ssrn.2730922
  • 出版日期2018-4-3
  • 单位东北大学; Northeastern university