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论户外新媒体的现状及发展趋势
孙玉双
张佳满
现代视听
, 2010, (04): 78-80
Summary
随着媒介融合的加剧,户外新媒体跑马圈地的发展势头告一段落。大量、多元资本开始进军户外新媒体,同业间竞争异常激烈。本文分析了户外新媒体的发展现状,并对其未来发展趋势进行归纳,以期对业内人员提供相关借鉴。
Keywords
户外
;
新媒体
;
现状
;
趋势
Institution
BOHAI UNIVERSITY
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