Analysis on the Factors of Clothing Brand Design Management Model

作者：Jie, Qin^*

来源：Agro Food Industry Hi-Tech, 2017, 28(1): 908-911.

• Clothing brand
• design management
• mode
• factor

The research on the composing factors of clothing brand design management model is of great significance. The components of clothing brand design management model were analyzed in this paper. The main content of brand value theory was mainly introduced. At the same time, the main content and research methods of the composing factors of clothing brand design management model were expounded. Finally, the research results were analyzed and discussed. The results show that there is a positive correlation between the target management factors and the promotion of clothing brand value, which provides a favorable research direction for the optimization of clothing brand design management model in the future.

• 出版日期2017-2
• 单位郑州轻工业大学