Effects of hue, saturation, and brightness on color preference in social networks: Gender-based color preference on the social networking site Twitter

作者：Fortmann Roe Scott^*

来源：Color Research and Application, 2013, 38(3): 196-202.

DOI：10.1002/col.20734

• color preference
• gender-specific preference
• hue
• saturation
• brightness

Account information for over 1 million Twitter users was downloaded and analyzed to determine color preference. Blues were found to be the most preferred color, whereas greens were least preferred. Distinct gender-specific differences were found. Males preferred blues to a greater extent than females, whereas females preferred magentas to a much greater extent than males. Males preferred darker colors to a greater extent than women. Density plots within hue, saturation, and brightness space summarize the distribution of color choices and illustrate color preferences for both males and females.

• 出版日期2013-4