Development of a framework for customer co-creation in NPD through multi-issue negotiation with issue trade-offs

作者：Altun Koray^*; Dereli Turkay; Baykasoglu Adil

来源：Expert Systems with Applications, 2013, 40(3): 873-880.

DOI：10.1016/j.eswa.2012.05.043

• Customer co-creation
• Modified Even-Swaps
• Multi-issue negotiation
• New product development (NPD)

In complex product design environments, new product development (NPD) becomes all about trade-offs and therefore trade-off management gets an important responsibility for designers. Correspondingly, in these environments, customer co-creation in NPD requires multi-issue negotiation with issue trade-offs. However, there is no study researching customer co-creation in NPD through multi-issue negotiation with issue trade-offs according to our best knowledge. This study presents a framework for customer co-creation in NPD through a multi-issue negotiation mechanism, namely: Modified Even-Swaps, to fill this gap. This mechanism uses a modified version of Even-Swaps method, that finds differences among alternatives and utilizes the differences for assessing the value of multi-issue offers, and that includes a fuzzy-inference-system for bargaining on several issues simultaneously. In the proposed framework. customers are represented by %26quot;lead-user%26quot;. Thus, negotiation is performed between lead-user and designer. In order to show how the framework works, an illustrative example is also presented.

• 出版日期2013-2-15