科研之友
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摘要
This article proposes a modelling process to evaluate/optimise supply chain flows in a franchise network. We will study bakery networks composed of a supply chain producer and a retail outlet that sells the products made by the operator of the network in his own factories. Our modelling is a combination of two modelling processes: a first modelling reproduces the running supply chain through simulation and/or optimisation (Comelli, M., Fenies, P., and Tchernev, N., 2008. A combined financial and physical flows evaluation for logistic process and tactical production planning: application in a company supply chain. International Journal of Production Economics, 112 (1), 77-95); then data given by this model are used by a model (B) which reproduces the consequences of model (A) on the mixed franchise network thanks to a mixed integer linear programming optimisation based on the four management challenges. Then, for the opening of a new outlet, generated cash flow is analysed to choose between a company owned and a franchise. We show that the plural form is more efficient in generating cash flow for the operator. This form is, in fact, the best choice for an operator who wants to develop his network while balancing challenges such as growth, uniformity, local responsiveness and global adaptation. This kind of approach links together two research fields: a strategic one with the choice of the statutory form of the outlet in a mixed franchised network, and a tactical and operational one that optimises the cash flow in supply chains.
- 出版日期2010
