An investigation of the corporate identity construct in China: Managerial evidence from the high technology industry

作者:Bang, Nguyen; T. C., Melewar; Arnold, Japutra; Sung Ho, Han; Cheng-Hao Steve, Chen; Xiaoyu, Yu
来源:Journal of Marketing Communications, 2018, 24(8): 779-800.
DOI:10.1080/13527266.2016.1143382