Data Mining in Customer Relationship Management in companies

作者：吴元升; 魏文华

来源：科技信息, 2011, (12): 533-534.

• Data Mining Customer Relationship Management Competitiveness Data Mining Customer Relationship Management Competitiveness

More and more practice proves that focusing on customer needs is the key to business success.So studying on customer relationship management is very important for its implementation in enterprises.In recent years,data mining in customer relationship management(CRM) application has always been one of...

• 出版日期2011
• 单位安徽财经大学