摘要

With the rapid development of ICT technologies, the digital content copyright infringement has become more and more convenient and common. As a result, DRM (digital rights management) are introduced in order to protect all kinds of digital content from being pirated. This paper researches the controversial DRM and its impacts on consumer infringements. Firstly, the utility and the function of consumer behavior is analyzed and constructed as well as digital content market welfare under digital rights management environment. Secondly, the effects of different factors, such as price, valuation and pirate penalty on consumer behaviors and their relationships with market profits are studied elaborately. Finally, we draw conclusions as well as suggestions that are helpful to alleviate digital content pirate and manage the digital rights effectively.

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