Does mere exposure enhance positive evaluation, independent of stimulus recognition? A replication study in Japan and the USA

作者：Ishii K^*

来源：Japanese Psychological Research, 2005, 47(4): 280-285.

DOI：10.1111/j.1468-5884.2005.00297.x

• preference
• mere exposure
• auditory stimulus
• culture

In order to examine whether the mere exposure effect, the finding that exposure to a stimulus enhances a positive evaluation of it, occurs in Japan as well as in the USA, a test was carried out using a novel auditory stimulus. Japanese and American people were asked to listen to repeatedly presented Tagalog (the native Filipino language) utterances. They were then asked to estimate their liking for each utterance and whether they recognized it as one presented during the first exposure stage. The mere exposure effect was found in both cultures. Further, it resulted from only exposure frequency, not recognition. Implications for preference and the role of culture are discussed.

• 出版日期2005-11