Divergence between strength indicators in packaging and cigarette engineering a case study of Marlboro varieties in Australia and the USA

作者：King Bill^*; Borland Ron; Abdul Salaam Shadeed; Polzin Gregory; Ashley David; Watson Clifford; O'Connor Richard J

来源：Tobacco Control, 2010, 19(5): 398-402.

DOI：10.1136/tc.2009.033217

Objectives To investigate how the tobacco industry is adapting to regulatory action in accordance with provisions of the Framework Convention on Tobacco Control that targets misleading packaging and labelling To relate the packaging and labelling of new cigarette varieties to their construction and performance
Methods The principal design features and tar nicotine and carbon monoxide yields of the Marlboro brand family in Australia were measured and compared with those of the US equivalents
Results Marlboro Red and Blue/Medium could not be differentiated in preliminary tests in Australia but were different in the USA However yield testing showed Marlboro Blue/Medium did not have lower tar and nicotine yields in either country indeed being higher in Australia
Conclusions Colour can be used to market cigarettes as milder independently of ISO yields and Light/Mild descriptors Banning of Light and Mild brand descriptors may be inadequate to end belief in less harmful cigarettes so long as the tobacco industry remains free to engineer mildness and to use colours other descriptors and design features to characterise varieties it wants to market as milder

• 出版日期2010-10