An Association Rules and Sequential Rules Based Recommendation System

作者:Liao Shu*; Zou Tengyue; Chang Huiyou
来源:4th International Conference on Wireless Communications, Networking and Mobile Computing, 2008-10-12 to 2008-10-17.

摘要

Nowadays, more and more researches focus on how to provide products for customers based on their interests. Recommendation system in electronic is one of the applications that are based on such mechanism. We designed and implemented an electronic commerce recommendation system used both association rules and sequential rules which is called ASRS(Association rules and Sequential rules based Recommendation System). Compared with conventional methods, more useful results can be found for using the ASRS.