摘要

Inkjet decoration of ceramic tiles has been made possible by suitable management along the entire R&D&I chain. Such management practices did not take place "from the cradle to the grave", given that more than a century has elapsed between one and the other (although the latter is still in the making). Indeed, inkjet decorating has led to the emergence of a new business model in which the former customer-supplier relationship based on technological support and design (between two parties) takes a new stand as a partnership based on the interrelationship of various stakeholders along the chain (tiles maker - machine supplier - ink supplier). A new way of establishing such relationships has been generated that in itself represents an innovation which opens the way for the future and which will also allow for a greater availability of resources in future projects. This paper examines the phenomenon in the R&D&I chain that made the emergence of this technology a reality.

  • 出版日期2014-7