A study on the Evaluation System of Online Shopping Transactions

作者:Shao, Kang*; Zhang, Hong
来源:1st International Conference on Economic and Business Management (FEBM), Qingdao, PEOPLES R CHINA, 2016-10-15 to 2016-10-17.

摘要

With the development of electronic commerce, the transaction evaluation system plays a more and more important role in the online shopping. In view of the network of dishonest phenomenon, establishment of a more perfect, scientific online shopping transaction evaluation system is imminent. Through the analysis of evaluation system of the transaction of Taobao.com, compared with evaluation system of online shopping abroad, this paper puts forward the corresponding improvement plan. By means of exploring scientific and effective evaluation system of online shopping transaction, promote the healthy development of electronic commerce.