Analysis of the Communication Effect of Mobile Internet Advertising

作者：Yu H^*; Zhao Y F

来源：International Conference on Social Science, Education Management and Sports Education (SSEMSE), 2015-04-10 to 2015-04-11.

• Communication Effect
• Mobile Internet
• Advertising

The data released by The Ministry of Industry and Information Technology shows that in the early 2014, the number of mobile Internet users has reached 838 million, while the proportion of mobile Internet advertising in the whole Chinese advertising market is only up to 1.5%. The poor effect of advertising accounts for the small share of the advertising market. Therefore, how to enhance the communication effect of mobile Internet advertising is a problem needed to be solved urgently. This paper first presents the mobile Internet advertising communication effect is not ideal. Then after combining the available data, obtained specific causes, finally gives the advertising evaluation and billing methods for improve the advertising communication effect of mobile Internet.

• 出版日期2015
• 单位中国传媒大学