摘要

This article examines consumers%26apos; valuation of calories in carbonated soft drinks and its weight implications in a broader context beyond sodas. Using a sample of 40,000 consumers, 35 percent were found to have a positive valuation for calories or were %26quot;calorie lovers%26quot;. The estimates were used in a regression of determinants of their body mass indexes. Although consumer positive valuation for calories is significantly linked to higher BMIs, a sedentary life with lack of exercise is more important in explaining high BMI levels. Other factors, such as education, smoking, and being single led to significantly lower BMIs.

  • 出版日期2012-4