摘要

With the development of the modern science and technology, the connotation and extension of the innovation management of products can be continuously enriched and deepened. Product art design is an important part of the product innovation management and also the important means and ways of product value innovation. The control of product cost, the planning of function and the rationality of design are the important factors that affect the value of the product, but in the existing research theory and development practice, the three can't achieve the effective integration. Based on this, under the constraint of cost control and function, how to implement the art of product innovation design to enhance the product value was studied in this paper.