Application of optimal scale regression model to sift factors of dairy products quality safety trust

作者：Jiang Bing^*; Li Cuixia

来源：Revista Tecnica de la Facultad de Ingenieria Universidad del Zulia, 2016, 39(8): 85-93.

DOI：10.21311/001.39.8.12

• Constraint mechanism
• Consumer trust
• Government information
• Government regulation
• Government regulators
• Products quality
• Quality and safeties
• Regression model

Lack of trust in the quality and safety of dairy products is the main obstacle which restricts the development of the dairy market growth and industry. This research uses the survey data of 510 urban residents and utilize optimal scale regression model to analyze the causes of lack of trust in the quality and safety of dairy products. The results of this research include: Lack of consumer confidence in the quality and safety of dairy products mainly influenced by consumers'educational status, consumption frequency, consumption experience, trust in the government information, trust in relatives and friends, expectations for the future, trust in the supply chain subjects and government regulators. This article puts forward the suggestions for the trust repair strategies, including cointegrating government regulation system, building platform for the exchange risk, building social work mechanism, constructing supply chain incentive constraint mechanism.

• 出版日期2016
• 单位东北农业大学