Mass Media and Marketing Communication Promoting Primary and Secondary Cancer Prevention

作者：Hannon Peggy^*; Lloyd Gareth P; Viswanath K; Smith Tenbroeck; Basen Engquist Karen; Vernon Sally W; Turner Gina; Hesse Bradford W; Crammer Corinne; von Wagner Christian; Backinger Cathy L

来源：Journal of Health Communication, 2009, 14(sup1): 30-37.

DOI：10.1080/10810730902806802

People often seek and receive cancer information from mass media (including television, radio, print media, and the Internet), and marketing strategies often inform cancer information needs assessment, message development, and channel selection. In this article, we present the discussion of a 2-hour working group convened for a cancer communications workshop held at the 2008 Society of Behavioral Medicine meeting in San Diego, CA. During the session, aft interdisciplinary group of investigators discussed the current state of the science for mass media and marketing communication promoting primary and secondary cancer prevention. We discussed current research, new research areas, methodologies and theories needed to move the field forward, and critical areas and disciplines for future research.

• 出版日期2009