科研之友
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摘要
This article aims to show that the association between the studies on behavioral commitment and the studies on persuasion is likely to result in a new field of research, if not a new paradigm: binding communication. In binding communication, the diffusion of a persuasive message is preceded by the performing of a preparatory act. The practical and theoretical grounds of binding communication are explained (section 1). The experimental researches as well as research-actions based on binding communication are reviewed (section 2). The main research orientations offered by binding communication are developed (section 3).
- 出版日期2012-3
