Uneasy Alliances: Tradition and ICT Transformation in the Value Chain

作者：Fernandez Walter D^*; Goode Sigi; Robinson Miranda

来源：Journal of Organizational Computing and Electronic Commerce, 2010, 20(3): 234-256.

DOI：10.1080/10919392.2010.494526

• acculturation
• case study
• organizational transformation
• value chain management

Information and Communication Technology-enabled transformation in modern organizations continues to attract managerial and academic attention. One of the less explored aspects of this kind of initiative is the impact of organizational transformations on the culture of employees and the impact of the diverse workforce cultures on transformation initiatives. Set against the backdrop of acculturation theory, this paper examines the delicate balance between aggressively modernizing the competitive profile of the firm on one hand and nurturing the firm's various organizational cultures and historical traditions on the other. We contribute to the literature by presenting a case of a large, high-profile firm that experienced the problems of disaggregated cultures arising from small business amalgamation when attempting to transform its value chain operation.

• 出版日期2010