摘要
Emotions evoked by products mainly enhance the pleasure of buying, owning, and using them. More recently, food-elicited emotion is increasingly becoming critical for product differentiation as many food products are produced with similar characteristics, packaging, and price. Attempts to measure emotions have been done in the psychology and sociology fields, but measurement of food-elicited emotions is more recent and not well established. This review paper discusses emotion lexicon development, measurement of food-elicited emotions, some factors affecting emotional responses to foods, how emotions affect eating behavior, and how this information can be utilized for marketing and increasing acceptability of foods.
- 出版日期2014-3