Advertising on Public Display Networks

作者：Alt Florian^*; Schmidt Albrecht; Mueller Joerg

来源：Computer, 2012, 45(5): 50-56.

DOI：10.1109/MC.2012.150

For advertising-based public display networks to become truly pervasive, they must provide a tangible social benefit and be engaging without being obtrusive, blending advertisements with informative content.

• 出版日期2012-5