摘要

The promotion of the information construction has promoted the development of e-commerce business model in China. Then, the rise and development of e-commerce enterprises have provided a greater lifting space for the innovation of commercial circulation business model. In this paper, the competitiveness evaluation theory and principal component analysis were applied to construct the evaluation system of the innovative competitiveness of circulation enterprises in Henan Province, so that the development of the Henan Province's circulation business model and competitiveness was researched. The results showed that the innovation competitiveness of the circulation enterprises in Henan Province was at a moderate level, and the innovative development of Henan circulation industry should be promoted by raising the degree of chain management.