An observational study of consumer use of fast-food restaurant drive-through lanes: implications for menu labelling policy

作者：Roberto Christina A^*; Hoffnagle Elena; Bragg Marie A; Brownell Kelly D

来源：Public Health Nutrition, 2010, 13(11): 1826-1828.

DOI：10.1017/S136898001000039X

• Menu labelling
• Energy labels
• Fast food
• Obesity

Objective: Some versions of restaurant menu labelling legislation do not require energy information to be posted on menus for drive-through lanes. The present study was designed to quantify the number of customers who purchase fast food through drive-in windows as a means of informing legislative labelling efforts.
Design: This was an observational study.
Setting: The study took place at two McDonald's and Burger King restaurants, and single Dairy Queen, Kentucky Fried Chicken, Taco Bell and Wendy's restaurants.
Subjects: The number of customers entering the chain restaurants and purchasing food via the drive-through lane were recorded. A total of 3549 patrons were observed.
Results: The percentage of customers who made their purchases at drive-throughs was fifty-seven. The overall average (57 %) is likely a conservative estimate because some fast-food restaurants have late-night hours when only the drive-throughs are open.
Conclusions: Since nearly six in ten customers purchase food via the drive-through lanes, menu labelling legislation should mandate the inclusion of menu labels on drive-through menu boards to maximise the impact of this public health intervention.

• 出版日期2010-11