An Analysis on Development Strategies for Tourism-oriented Real Estate Projects

作者:Yang Xiaozhuang
来源:4th Euro -Asia Conference on Environment and Corporate Social Responsibility - Tourism, MICE and Management Technique Session, 2008-09-20 to 2008-09-21.

摘要

The tourism oriented real estate development has gradually become a new economic growth point in line with the rapid development of the tourist industry. In this paper, the author explains the integration of tourism and real estate development. The paper explores real estate development strategies for tourism real estate projects and proposes a development strategy system that includes location selection, market positioning, planning and designing, landscaping designing, creative marketing and sales, and business management among other strategies. Some suggestions and recommendations are provided at the end of the paper to facilitate the development of tourism oriented real estates in China.

  • 出版日期2009
  • 单位哈尔滨商业大学