摘要

Because of the rapid development of Chinese economic society, the society's demands on management personnel has been increasing and the demands on business administration talents have also been increasingly higher. Therefore, it has attracted Chinese higher education's high attention to the cultivation of talents at business administration major. In order to adapt to the current development trend, the society must deepen reforms, innovate cultivation of talents at business administration major, re-determine goals of educational teaching, complete personnel training mode continuously, promote the growth inter-disciplinary practical management personnel, guarantee that the society's demands of business administration talents can be satisfied and remit contradictions between supply and demands of talents. The application of experiencing type teaching mode in teaching of business administration major can promote the efficiency and quality of professional talents cultivation. In essence, it means taking into consideration both theoretical standards and practical standards so that students can do case analysis under practical thinking and create a scientific platform for the application of business administration application. The implementation of experiencing type teaching mode requires us to reform and innovate our traditional teaching mode, enhance students'' knowledge application ability and comprehensive abilities.
Business administration major is an important major in universities, whose main purpose is to cultivate high-quality management personnel. Modern business administration personnel not only have to be equipped with good management theoretical knowledge standards, but also management methods and management technology of various sciences so as to satisfy the society's demands on applied talents. During the educational process of modern business administration major, cultivation of students' management practical abilities and executive abilities must be strengthened. However, currently, quite a large part of students at business administration major are bad at management practical techniques and their application system of business administration theoretical knowledge is not complete enough. Confronted with this situation, students must be guided to study business administration courses systemically and their management practical abilities must be strengthened while the application of experiencing type teaching mode can just reach this goal. Experiencing type teaching mode belongs to the category of case analysis method and it has strong practicalness and operability, so we can include it in the category of simulation training measures. Fundamentally speaking, experiencing type teaching mode is the extension of case teaching methodology. The application of the teaching method can promote the transition of business administration education and transform the traditional education to professional ability education combining theories and practice [1].

  • 出版日期2016
  • 单位成都师范学院