Analysing consumer RP in a dual-channel supply chain with a risk-averse retailer

作者：Jiang, Yushan; Li, Bo^*; Song, Dongping

来源：European Journal of Industrial Engineering, 2017, 11(3): 271-302.

DOI：10.1504/EJIE.2017.084877

• supply chain management
• dual-channel supply chain
• manufacturer encroachment
• demand uncertainty
• valuation uncertainty
• consumer returns
• risk averse
• conditional value-at-risk
• CVaR
• game theory
• Stackelberg

This paper investigates a dual-channel supply chain consisting of a risk-neutral manufacturer and a risk-averse retailer. The manufacturer offers a consumer RP in the online channel, in which consumers face valuation uncertainty. We use conditional value-at-risk (CVaR) criterion to evaluate the risk-averse behaviour of the retailer. We examine how consumer RP and risk-averse behaviour influence the equilibrium solutions and supply chain agents' performance. It is shown that the manufacturer's optimal RP is related to consumer types. If the consumer has a moderate valuation of the product, the optimal RP depending on the retailer's risk-averse level. We observe a counter-intuitive phenomenon; the retailer's expected utility may increase under the double pressure of manufacturer encroachment and better returns service. Furthermore, a buyback revenue-sharing contract is offered to coordinate the dual-channel supply chain when the refund is endogenous. Finally, we explore several extensions.

• 出版日期2017
• 单位天津大学