Emergence of product differentiation from consumer heterogeneity and asymmetric information

作者:Lue L*; Medo M; Zhang Y C; Challet D
来源:European Physical Journal B, 2008, 64(2): 293-300.
DOI:10.1140/epjb/e2008-00289-3

摘要

We introduce a fully probabilistic framework of consumer product choice based on quality assessment. It allows us to capture many aspects of marketing such as partial information asymmetry, quality differentiation, and product placement in a supermarket.