Using decision rules to achieve mass customization of airline services

作者：Liou James J H; Yen Leon; Tzeng Gwo Hshiung^*

来源：European Journal of Operational Research, 2010, 205(3): 680-686.

DOI：10.1016/j.ejor.2009.11.019

• Dominance-based Rough Set Approach
• Multi Criteria Decision Making (MCDM)
• Data mining
• Decision rules
• Airline
• Service quality

This paper uses the Dominance-based Rough Set Approach (DRSA) to formulate airline service strategies by generating decision rules that model passenger preference for airline service quality. DRSA could help airlines eliminate some services associated with dispensable attributes without affecting passenger perception of service quality. DRSA could also help airlines achieve mass customization of airline services and generate additional revenues by active or passive targeting of quality services to passengers.

• 出版日期2010-9-16